Branding is all about positioning an image in the minds of people. Each corporation has a brand. Each product has a brand. Nowadays, people strive to position themselves with personal brands as effective professional and social tools. You, too, have a brand.

And yet, nation branding is the most aggressive and complex of all branding on Earth. Nation branding targets tourists, investors, politicians, citizens, and the list goes on. Although it is closely related to the economy, politics, it also involves the history, tradition, culture, the future, and the dignity of each nation.

And I’d like to share with you through Nation Branding Lab how these (enormous, powerful, and delicate) works of art called nations live their brands.