Place Management and Branding Conference in Manchester

Place Management and Branding Conference will be held in Manchester, UK on 14th and 15th February 2013. Organized by Manchester Metropolitan University, Institute of Place Management, and INPOLIS (Integrated Services for urban development, local economy, place management and branding), the conference will discuss the application of business principles to place.

Potential themes at the conference are

  • Critical perspectives on place management and branding
  • Place competition, co-operation and co-opetition
  • Digital place marketing
  • Place leadership and governance
  • Community involvement and ‘grassroot’ movements
  • Social media and place
  • Place identity and attachment
  • Managing place decline
  • Town centre management and Business Improvement Districts
  • Retail change and the impact on the high street

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